ISPO’s mission statement is ‘Accelerating Sport’. And, even in a year where sport worldwide has taken a hit from Covid, the annual Munich trade event (this year held virtually) was in a positive frame of mind.
Drayton’s six key take-outs were:
Sustainability – International sports brands and sports manufacturers are now completely united in their determination to supply ‘planet-first’ product to customers.
Green manufacturing – As part of that sustainable mission, manufacturers are driving forward research, development, and manufacturing processes that prioritise the environment.
Togetherness – Throughout the event there was a very positive and widespread industry-wide agreement to share information that positively affects the planet.
Lifaloft – High-tech fabrics like Helly Hansen’s Lifaloft (low-weight insulating layers) are driving innovation in outdoor sports like climbing, skiing, and hiking.
Partnerships – The eco-focus of major brands continues to drive strategic partnerships. Notably, Adidas and its ongoing relationship with design-collective Parley – intercepting plastic before it enters the oceans and turning it into high-performance sportswear.
- Naturally better – Skilful positioning by brands like Allbirds around recycling and the use of all-natural materials in the manufacturing of sports shoes and apparel continues to drive market share.
All in all, ISPO and the industry were confident of a resurgent post-lockdown market. There was plenty of optimism in the air