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The A to Z of B Corp – How doing good can be good for business

South Devon's wonderful distiller, Hattier's rum, became a B Corp in October 2020

According to global consultancy firm PWC, B Corps – organisations focused on social impacts just as much as on making a profit – are “to business what Fair Trade is to coffee…”.

Here’s a brief A to Z:

  • Founded in the USA in 2006, over 3,600 B Corps now operate in 75 countries, including famous names like Patagonia, The Body Shop, and All Birds.

  • B Lab – the organisation that certifies the process – claim “society’s most challenging problems cannot be solved by government.” They need the support of business.

  • The UK is now the second biggest global B Corp community. With over 400 organisations enrolling since 2015.

  • B Corps pledge to apply “circular economy” principles – adopting “sustainable practices and decoupling growth from the consumption of finite resources.”

  • Over 800 have committed to reach net zero carbon emissions by 2030.

  • As PWC point out, certification creates a “positive impact on brand equity.” So, doing good really can be good for business.

Extract from Human Capital – Drayton’s business magazine

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