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A VERY BERRY XMAS? – Berry Bros. & Rudd are offering a personal fine wine cellar as a gift. (Prices start at £2,500)

“Britain’s oldest wine merchant, Berry Bros. & Rudd, an official supplier to the royals since the reign of King George III, has the answer.” It comes in the form of a Berry Bros personal wine cellar.

Looking for a last-minute Christmas gift for the discerning bon vivant in your life?

Well, according to the Tatler, “Britain’s oldest wine merchant, Berry Bros. & Rudd, an official supplier to the royals since the reign of King George III, has the answer.”

It comes in the form of a Berry Bros personal wine cellar. Which includes a visit to the world-famous Pall Mall vintner where a fine wine specialist will help you weigh up the charms of a Romanée-Contis or a Chateau Lafite. As The Drinks Business points out, “Amid three centuries of vinous history, the recipient will be able to discuss their cellar and which wines to include in their new collection.”

The cellar – part of a wider market trend for hyper-luxurious experiences – comes with three different price-points – £2,500, £5,000, and £10,000. So, Santa will need to be prepared to get his or her chequebook out.

Extract from Human Capital – Drayton’s business magazine

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