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Fast Track

EVERYONE'S A WINNER – Five of the key winners from this year’s Grocer Awards.

The prestigious Grocer Gold Awards took place on Tuesday.

Here are five of this year’s major winners:

1. Food Brand of the Year – Charlie Bigham’s

Another year of what the judges called “constant innovation and expansion.” Sales grew by “27.5…thanks to premium mains and new desserts that appealed to shoppers in search of restaurant-style options.”

2. Soft Drinks Brand of the Year – Moju Drinks

Moju, pioneers of the fast-growing ‘functional shot’ category, now has listings in Whole Foods, Ocado, and Waitrose.

3. SME Brand of the Year – Little Moons

Little Moons – artisan ice cream wrapped in soft mochi dough – are masters of TikTok. Over 15,000 user-generated videos helped sales leap by 2,500% in Tesco.

4. Britain’s Favourite Supermarket – Tesco

In The Grocer’s own survey of 7,004 households, Tesco came out a full twelve percentage points higher than its nearest rival.

5. Brand of the Year – Carling – Molson Coors

Always an innovative marketeer, Coors launched a #supportyourlocal campaign which was viewed almost eight million times.

Extract from Human Capital – Drayton’s business magazine.