A bite-size digital business magazine from DraytonPartners
Six in 60

IS ETHLEISURE THE NEW NAME FOR ATHLEISURE?

Everybody is an active body.

Six ethical Athleisure brands with Gen Z appeal.

Shrewd Gen Z-friendly Athleisure brands are making friends with planet earth.

Here are six of the smartest:

1. Outdoor Voices: The cutting-edge Austin-based brand uses sustainable textiles, responsibly sourced merino wool, and recycled polyester.

2. Patagonia: According to sustainable living guide The Good Trade, “Patagonia is a B Corp committed to the triple bottom line: profit, people, and planet.”

3. Girlfriend Collective: GC like to say, “every body is an active body.” So, the Seattle company includes sizes from XXS to 6XL.

4. Adidas: Online fashion bible Stylist applauds the brand’s partnership with Parley. The two make “activewear from plastic that would have otherwise ended up in the oceans.”

5. tentree: The clue is in the name – each time someone purchases from them the sustainable Canadian brand plants 10 trees in 10 countries around the world.

6. Threads 4 Thought: Stylist again, “Threads 4 Thought don’t just recycle their materials - 80% of their wastewater from production is recycled & reused, too.”

Extract from Human Capital – Drayton’s business magazine.

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