London-based Liberation Cocktails have an intelligent market positioning: ‘Pour great quality cocktails at lightning speed…without any fuss.’ Their on-tap cocktail solution means on-trade premises don’t need to consistently train staff, and – because of the pre-mixed ingredients – they also reduce their stock losses
As well as an innovative product, the company’s smart marketing is also generating positive word of mouth.
According to the Metro, they are offering Londoners a van you can book to “drive to you, set up shop outside your home…and pour out cocktails on tap for you and five of your pals.”
Liberation already supplies hotels, bars, stadiums, contract caterers, and events across the UK.
Most recently, they teamed up with major event organisers Peppermint to offer their pre-mixed product at a range of festivals including Henley Regatta and Camp Bestival.
Admittedly, it may still be a while before Mr Bond sips from a pre-mixed Pornstar Martini. But thousands of thirsty festival goers? They are going to love it.
Extract from Human Capital – Drayton’s business magazine.
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