The best personalisation strategies deliver hyper-relevant personal experiences by showing content, product recommendations, and specific offers based on previous actions – browsing behaviour, purchase history etc. Here are six key components of a sound strategy:
1 Understanding. Discover what each individual customer wants. Then create personalised customer-driven goals.
2 Cohesion. All site-interaction points should work cohesively to build a complete picture of each visitor across their entire user-journey.
3 Where best? Examine all the channels and touchpoints your customers interact with. Think hard about where personalisation should best occur in the user-experience.
4 What best? What tools do you already have – CRM, marketing automation, A/B testing – that offer a wealth of information? Decide which of those tools could best support each personalised micro-moment.
5 How best? Define exactly how you are going to bring all of your channels and data together to deliver this kind of unique personal experience at scale.
6 A.I. The ability of A.I. to churn data at speed enables it to recommend personalised products to every customer in real time. It’s a key component of the most successful user-oriented shopping experiences.
80% of shoppers are more likely to buy
1600 Facebook followers
44% of consumers say that they will likely repeat the purchase