A bite-size digital business magazine from DraytonPartners
Six in 60

THE RACE TO BE THE NEXT LULULEMON – Six key runners and riders.

“Full of edgy designs you won’t find from standard activewear hubs,” says InStyle

Fashionable. Functional. Flexible. Six activewear brands staying ahead of the 2023 competition:

1. Splits59

Ultra-cool. LA-based. “Whether you’re in the market for vintage-inspired workout zips, or some elevated leggings, Splits59 will not disappoint,” says InStyle.

2. Live The Process

Co-founder Robyn Berkley left a career in fashion to get a yoga certification that led to the creation of the brand. “Hi-tech fabrics with a ballet-pretty aesthetic,” according to Vogue.

3. FP Movement

Popular US retail brand Free People’s activewear and athleisure strand. Its ‘free people’ narrative leaves it perfectly positioned for everything that’s 2023.

4. Girlfriend Collective

Size-inclusive slow-fashion. InStyle says: “there are so many reasons to love this eco-friendly activewear brand.” 2022 net sales of $45.2m (Source: ecommerceDB) suggest they’re right about that.

5. Outdoor Voices

Outdoor Voices says it’s “on a mission to get the world moving.” High-quality products that focus on outdoor fun.

6. Year of Ours

Female-led label. Also LA-based. “Full of edgy designs you won’t find from standard activewear hubs,” says InStyle. Founded in 2016, YOO has manged to “double its revenue every year.” (Source: GLOSSY).

Extract from Human Capital – Drayton’s business magazine.