The bravest inhabitants of Aldous Huxley’s dystopian novel Brave New World were almost certainly those who attempted to predict the future. So, here goes nothing:
Deja You - In 2030, product discovery experts Syte say “real-time shopper behavioural data will allow in-store staff to know pertinent information about each individual who enters the shop.” Instantly interacting as if they’ve already met you.
Digital Twins - Futurice, a digital transformation company, predict widespread use of ‘digital twins.’ Exact digital replicas of a retailer’s customers. Offering deep “simulations that show how their customer segments would behave in different scenarios.”
Think then blink - Syte expect smart eyewear to finally become ubiquitous: “Advanced visual AI will allow wearers to instantly identify the brand, price, and stock levels of any fashion or home decor items they spot – both in-store and on the street.” A simple blink or wink might facilitate a purchase.
Brand Love? - Strategists Data Clarity suggest, “Emotionally connected buyers will be more valuable than highly satisfied ones by 2030.” So, consumer relationships with brands may become even deeper. More like love.
Netflexing - Syte again: “While watching Netflix, you will have the ability to freeze the frame, tap on a character’s outfit from your smartphone, and access links to instantly purchase the items.”
Happy Eating - Futurice predict the rise of “food-as-a-service solution.” Real-time personal data will be linked directly to food delivery. A consumer’s current physical and mental health triggers the arrival of a nutritional solution to their body’s current needs.
All in all, a brave new world, indeed.
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