The Drayton team were delighted to welcome guests for dinner at London’s Marylebone Hotel on the evening of Thursday 22nd March. Our guests attending all brought senior level experience from across retail, sales, and marketing within the Consumer Goods sector.
Guests and members of the Drayton team were joined by guest speaker Alex Lowe, Senior Industry Head of Fashion at Google. Alex heads up a team of smart creatives looking to help high street, multi-channel and pure-play online retailers optimise their business across fashion, athleisure and sportswear verticals.
With Google at the forefront of technological advances, Alex shared impactful insights into how Google technology will continue to impact the performance of fashion and lifestyle retailers and etailers and how technology will be deployed to address the challenges and issues retail and online businesses face. From mobile phone significance, retail space optimisation, how to technically tie together online and offline business, advanced “machine learning” and the growing importance of voice search technology.
Alex also opened the floor to questions and informal debate following his discussions on how companies can adopt technology to continue to progress their business and engage with their consumers.
It was a very insightful evening, with attendees commenting how much they had learned, then debated with fellow guests.
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