July 2022

Head of International Marketing for leading global Outdoor performance brand

Location Germany

The Role

  • In line with the Global Marketing Strategy and Marketing Highlight Plans, ensure implementation in the wholesale channel and countries.
  • Oversee and manage the international marketing activities and develop individual marketing plans with the local teams.
  • Ensure that the brand identity is of the highest standard and is implemented based on the brand platform and is consistent across all channels.
  • Supporting the local wholesale teams to achieve their sales targets.
  • Improve customer sell-through results by implementing attractive brand and product presentation/implementation.
  • Developing, planning and implementing customer-specific marketing plans for wholesale partners in line with the overall marketing strategy (national/international).
  • Supervision and support of retail partners within the scope of advertising measures (national/international).
  • Intensive cooperation with the wholesale sales force as well as with the marketing interfaces of the key customers and the own marketing departments.
  • Ensuring the efficient implementation of all planned measures in the countries and with the defined sales partners.
  • Preparation of monthly reports.
  • Management and control of agencies and service providers.
  • Responsibility for the allocated marketing budgets.

The Candidate

  • Completed training or completed business studies in the field of marketing communication.
  • At least 5 years of professional experience in marketing / trade marketing and/or sales / retail as well as experience in supporting key account customers.
  • Excellent communication skills & conceptual skills.
  • Good knowledge of the needs and mechanisms of the sporting goods industry.
  • Independent and goal-oriented way of working.
  • High cost and deadline awareness.
  • Very good written and spoken English.